APR: Accredited in Public Relations

Not just anyone can do what you do.

As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive, ever-evolving communications world.

The APR:

  • Asserts professional competence
  • Communicates professional expertise, plus personal and professional dedication and values
  • Reflects progressive public relations industry practices and high standards

Preparing for the APR is an exercise in success, as the process provides an assessment of your proficiency and accurately calibrates your craft, contacts, and career goals. Where extra support is needed, you’ll be introduced to a tremendously skilled and experienced network of mentors, providing you with a lifetime of guidance and expertise.

Accreditation in Four Steps

The Accreditation process can be summarized in four steps. It is important to review resources available for all four steps, starting with the process chart, before pursuing APR.

  1. Complete the Examination for Accreditation in Public Relations Application online and pay fee. (Members of UAB participating organizations $385 or $410; Nonmembers $745. Fees nonrefundable or transferable once application is approved.)
  2. Study and sit for a Panel Presentation.
  3. Continue to study and complete the examination. The examination is administered online with Certification Management Services.
  4. Demonstrate a commitment to lifelong learning through renewal.



Have your own APR story to tell?  Email accred@prsa.org.