For me, the APR process confirmed my knowledge, skills and abilities in public relations, and it has helped ensure that all plans I create are anchored in measurable objectives, strategies and tactics.
Andrea Farmer, APR
Associate Director, Strategic Initiatives
Going through the APR process strengthened my knowledge and skills as a public relations professional. It honed my ability to communicate public relations theory and practice, and improved my confidence as a professional at the leadership table. There is no doubt in my mind the APR is an invaluable investment in a PR practitioner’s career.
Jaclyn Swords, APR
Director, Communications & Community Relations
Eden Prairie Schools
Have your own APR story to tell? Email email@example.com.