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Accredited in Public Relations (APR)
After the Certificate
Opportunities to Teach, Coach, Mentor
For APR Chairs
For Panel Presentation Evaluators
Value of Accreditation
Why Earn Your APR?
Why Hire an APR?
University Waivers for APR
Panel Presentation Evaluators
APR Candidate Process Chart for Accreditation in Public Relations
Step 1. Plan and Apply
Initiate process whenever you want.
and $385 payment to the Universal Accreditation Board.
Nonmembers please contact
for application. Fee for nonmembers is $745.
Receive notification of eligibility from UAB within four weeks.
Plan how you will proceed. Remember that you have one year from the date you receive UAB authorization to participate and advance through the Panel Presentation and complete the examination.
Access Preparation Resources, e.g.,
APR Study Guide
Online Study Course
for Panel Presentation,
, local prep courses, mentoring programs, etc.
Step 2. Use Coaching, Mentoring, Support Services
Request coaching, mentoring or other support services through your local
as you desire.
knowledge, skills and abilities
by reviewing the general text of your choice and one or more of the specialized books from the
Use the body of knowledge and preparation resources to fill gaps in your knowledge, skills and abilities, e.g., areas where your experience is limited.
Step 3. Complete Panel Presentation Questionnaire
Download Panel Presentation
2.Select a public relations plan you have written that reflects your experience, and complete the Questionnaire at your own discretion.
Submit copies of the questionnaire to local APR Chair a minimum of 15 business days before your scheduled Panel Presentation date.
Step 4. Participate in Panel Presentation
. Respond to interview questions, and allow one-to-two hours for your session.
Panelists score your knowledge, skills and abilities in 12 areas.
UAB notifies you to Advance/Not Advance to the computer-based Examination within 3-4 weeks.
If you Advance, you receive your candidate ID# to use to schedule the examination.
If you do not Advance, you can repeat Panel Presentation after 90 days. You can appeal the result to the UAB after two re-takes of the Panel Presentation.
Step 5. Scheduled Your Examination
Schedule examination at a Prometric testing center by using your candidate ID# at
Remember that Prometric experiences peak demand June - August and October - December. During these times, Prometric recommends that you schedule your appointment at least 30 days in advance of your preferred date.
Step 6. Take the Examination
Use as much of the time available as you want to complete the examination.
Receive immediate but unofficial pass/did not pass result and feedback on your strengths and weaknesses in tested
knowledge, skills and abilities
Receive official pass or fail notice from UAB within 3-4 weeks.
If you pass, the Universal Accreditation Board will grant Accreditation.
Receive notice from your APR Chair of presentation and/or celebration event that your local organization may plan.
If you must retake the Examination, submit payment ($200) and request a new candidate ID# from UAB. Repeat steps #2, #5 and #6.
Have your own APR story to tell? Email
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