For me, earning my APR was an acknowledgment of my broad experience, proficiency and commitment to behave ethically in the public relations industry. The APR credential informs the world that I am a professional PR practitioner, not someone who is just “in public relations.” The designation has become increasingly important as I moved into senior-level positions where I assumed more of a counselor role to the C-suite.
Kena Lewis, APR
Director, Public Affairs and Media Relations
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