After the Certificate in Principles of Public Relations

The Certificate in Principles of Public Relations can be included on your resume and touted in job interviews for as long as you feel doing so is appropriate for your career stage.

After gaining work experience, you should be moving from a basic knowledge of universal public relations principles to their consistent and reliable application in day‐to‐day work as well as annual planning. If you are succeeding in your career, it is time to consider becoming Accredited in Public Relations, which — like the certificate — is a job differentiator and personal achievement.



Acquiring my APR made me think differently — it’s as simple as that. I ask more of the “why” than the “how,” and as a result my work is far less rooted in tactical implementation and far more on strategy and critical thinking.

Kelly Bray, APRKelly Bray, APR
Communications Manager
Lifelong AIDS Alliance
Seattle, Washington