APR: Accredited in Public Relations

Not just anyone can do what you do.

As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. Building on the foundation of your educational degree, the APR keeps you current on today’s best practices and applications in the ever-evolving communications world.

The APR:

  • Asserts professional competence
  • Communicates professional expertise, plus personal and professional dedication and values
  • Reflects progressive public relations industry practices and high standards

Preparing for the APR is an exercise in success, as the process provides an assessment of your proficiency and accurately calibrates your craft, contacts, and career goals. Where extra support is needed, you’ll be introduced to a tremendously skilled and experienced network of mentors, providing you with a lifetime of guidance and expertise.
Earning the APR demonstrates your mastery of today’s strategic communications practice and your commitment to lifelong learning and ethical standards. Attaining this valuable distinction is a personal and professional achievement that can lead you to the next level in your career.

It takes a professional — someone with exceptional experience, broad expertise and strong dedication and values — to thrive at what you do. Profess what you know with the APR. Begin your journey to Accreditation in four steps.

Accreditation in Four Steps

The Accreditation process can be summarized in four steps. It is important to review resources available for all four steps, starting with the process chart, before pursuing APR.

  1. Review and complete the Examination for Accreditation in Public Relations Application online.
  2. Study and sit for a Panel Presentation.
  3. Continue to study and complete the computer-based examination. The examination is administered at Prometric either at their testing centers or through remote proctoring.
  4. Demonstrate a commitment to lifelong learning through renewal.



For me, the APR process confirmed my knowledge, skills and abilities in public relations, and it has helped ensure that all plans I create are anchored in measurable objectives, strategies and tactics.

Andrea Farmer, APRAndrea Farmer, APR
Associate Director, Strategic Initiatives
Indianapolis, Indiana


Obtaining my APR has shifted my entire way of thinking — I'm more of a strategic thinker now! It has also helped me strengthen my pedagogy in the classroom and has positioned me to receive more opportunities outside of academia. Moreover, I am excited to use the knowledge gained to contribute more to the profession and bring more awareness about the APR to undergraduate students. 

Heidi Wilson, APR (photo)Heidi Wilson, APR
Assistant Professor
Virginia Union University
Richmond, Va.



Have your own APR story to tell?  Email accred@prsa.org.