Recommended Textbooks
Each text is listed with the Knowledge, Skills and Abilities covered by its content to help candidates select those most appropriate for their individual preparation. Each candidate should select the text or texts best suited for his/her own preparation and professional development. Book titles link to sources for text purchases. You do NOT need to buy every text listed.
The basis for every question on the computer-based portion of the Examination can be traced to one or several of these texts.
Bookshelf
- The Associated Press Stylebook and Briefing on Media Law
Associated Press
KSAs/Competencies Covered: Leading the Public Relations Function; Applying Ethics and Law; Managing Issues and Crisis Communications.
- Cutlip and Center's Effective Public Relations
Broom, Glen M., Sha, Bey-Ling
KSAs/Competencies Covered: All.
- Primer of Public Relations Research
Stacks, Don W.
KSAs/Competencies Covered: Researching, Planning, Implementing and Evaluating Programs; Managing Issues and Crisis Communications.
- Public Relations
Tom Kelleher
KSAs/Competencies Covered: All.
- Public Relations Strategies and Tactics
Wilcox, Dennis L., and Glen T. Cameron.
KSAs/Competencies Covered: All.
- Strategic Planning for Public Relations
Smith, Ronald D.
KSAs/Competencies Covered: Understanding Communication Models, Theories and History of the Profession; Researching, Planning, Implementing and Evaluating Programs; Managing Issues and Crisis Communications.
- The Practice of Public Relations
Seitel, Fraser P.
KSAs/Competencies Covered: All.
- This is PR: The Realities of Public Relations
Newsom, Doug, Judy VanSlyke Turk, and Dean Kruckeberg.
KSAs/Competencies Covered: All.