The APR mindset pervades much of what I do — advising as a business mentor rather than “just” a PR person, tightened discipline in my communications planning and much stronger focus on results rather than activities. The guidance, approach and techniques reinforced throughout the APR process have guided my work to a higher plane, given me added influence and confidence, and helped me advance our profession’s abilities. These APR benefits have been very important to my career.
Ken Hunter, APR
President and Lead Strategist
The PowerStation Communications
Hillsborough, New Jersey