New & Notable

Congratulations

Each quarter we share a list of professionals recently granted Accreditation or students earning the Certificate in Principles of Public Relations. Join us in congratulating them!

Press Releases

• Changes in APR program demonstrate continuous improvement
• More Students Now Eligible to Earn the Certificate in Principles of Public Relations
• Universities Help College Seniors Stand Out With Public Relations' Industry Certificate
•  PRSA Blog about APR
• UAB APR Program 10-Year Statistics

Press Release Archive

Research

• 2024 practice analysis: a comparison of expectations vs actual performance of essential competencies in public relations
• The 2020 Practice Analysis: A Reality Check on Knowledge, Skills, and Abilities for Entry-level and Mid-level Public Relations Professionals
• The Impact of the COVID-19 Pandemic on Pursuit of Career Development Opportunities in Public Relations
• Perceptions of formal career achievements in public relations by students, professionals, and employers: Certificate, Accreditation, and College of Fellows.
• The State of Ethics Competencies, Training and Moral Efficacy in Public Relations
• Accredited vs. non-Accredited: How Accreditation impacts perceptions and readiness to provide ethics counsel
• Role enactment, employer type, and pursuit of APR
• 2010 Practice Analysis: Professional competencies and work categories in public relations today
• Accredited vs. non-Accredited: The polarization of practitioners in the public relations profession
• Does Accreditation matter in public relations practice? How age and experience compare to Accreditation

Tips & Tools

• Publicize your chapter’s Accreditation resources
• Assist candidates to enroll in APR
• Promote APR to local business and government
• Celebrate Accredited professionals