Sample Examination for Accreditation in Public Relations

As the single-person public relations staff of a public transit agency, you are tasked with increasing the number of people who ride your buses each month. Your target audiences are lower-income individuals, college students, people with basic educations and people for whom English is a Second Language.

When preparing to craft a primary message, what should you do first?

A. Consider the comprehension level of all of the target audiences.

B. Consider how riding the bus could similarly affect all of the target audiences.

C. Consider which mediums would most effectively reach all of the target audiences.

D. Consider the geographic locations where all of the target audiences live and work.