Sample Examination for Accreditation in Public Relations

Your client has asked you to develop a public relations campaign to promote a college tuition savings program using new technologies. What is the most appropriate first step?

A. Research pricing and development costs for different services.

B. Develop a survey to discover which factors impact families' savings.

C. Conduct a situation analysis to gain a better understanding of the issue.

D. Hold a focus group to determine which messages are most effective for the program.